Sabrina Yu
Sabrina Yu
Branding,Visual Identity,Web
S/CNCPT is an exciting new project I’m working on—more than just a retail destination, S/CNCPT is a globally curated fusion of fashion and lifestyle. I am leading the entire design direction, from logo and visual identity to website design, photoshoots, and fashion event branding, including booth builds. This project is all about crafting a unique aesthetic that blends culture, style, and innovation.